The SEO Vault · Vol. I · August 2026 Independent · Editorially curated · No sponsored entries Reviewed 2026-08-18

№ 06

Modern Leaders & Strategists

Aleyda Solís

International SEO Consultant · Founder of Orainti

Built the free curriculum the industry had somehow gone twenty years without.

Aleyda Solís runs Orainti, a consultancy working with multinational e-commerce operators, marketplaces and SaaS companies on international organic strategy. That would be enough to place her here. What makes her career unusual is that she has also built two of the most-used free resources in the entire field — the kind of quiet infrastructure work most practitioners never attempt.

LearningSEO.io — a real curriculum

SEO education has always been either a heap of scattered blog posts or an expensive course. LearningSEO.io is neither. It is a structured, free, continually updated roadmap that sequences what to learn and in what order, from fundamentals through specialisation. It has become the default answer to 'where should I start?' for a generation of practitioners.

SEOFOMO

The weekly SEOFOMO newsletter reaches more than 35,000 subscribers and curates news, tool releases, job listings and notable research. Curation at that cadence is unglamorous work. Doing it consistently for years is what turned it into industry infrastructure.

International practice

At Orainti her core work covers hreflang architecture, ccTLD-versus-subdirectory decisions, market prioritisation and the operational logistics of running organic search across dozens of locales at once. She also authored the Spanish-language SEO book SEO. Las Claves Esenciales.