Consolidating the workflow
Most independent SEOs run their practice across a scattered set of tools, exports and half-maintained scripts. mySEO's premise is that the recurring parts of that workflow — audits, tracking, competitor discovery, reporting — belong in a single interface rather than a mental map across seven browser tabs.
Community and teaching
Under The Masterminders banner he runs strategy communities and publishes breakdowns of current tactics, which doubles as the distribution channel for the product.