Forecasting first
Clients coming from paid channels are used to modelled returns before spend is committed. SEO rarely offers that, which is one reason it loses internal budget arguments to performance marketing. Shar's approach front-loads the modelling — projected traffic, conversion and revenue uplift per workstream — so that organic can be argued for on the same commercial terms as everything else in the mix.
Cross-market work
His client base spans multiple regions, with strategies built around improving search visibility in a way that traces cleanly through to revenue rather than to ranking dashboards.